EPISODE 4. AIR DATE: Friday, November 30, 2018
Around this time of year, every year, marketers attempt to channel their inner-Nostradamus and become prestigious prognosticators. They hope to communicate favorable fortunes and share auspicious auguries. These harbingers of…
…Hey, Mike! Get to the point already!
…Sorry Steph. You’re right!
** It’s our 2019 Predictions Show! **
We’re going to share with you everything we think is going to change or improve or blow up in the coming year.
While it’s fun to look deep into the crystal ball of social media marketing, the real point here is to spend some time thinking about what might change over the next 12 months so WE CAN BE READY!
In recent years, marketers have said over and over again that video will be huge. Well guess what? It is! Businesses today that aren’t yet incorporating video into their marketing strategy are behind the curve.
What’s next? What can you be watching out for to get an edge on your competition?
That’s what we’re going to find out.
IN THIS EPISODE YOU WILL LEARN:
- Why thinking about future marketing developments is so important.
- What are the key developments each of sees for the coming year.
- How to arm yourself against potentially disruptive changes.
And this special episode features a special guest, the one-and-only Jeff Sieh of Manly Pinterest Tips!
Mike Allton: Okay, folks, we are live. Welcome to the three 60 marketing squad live broadcast. I am here. I’m Mike Allton and I am here with Jenn Herman and our special guest Jeff Sieh, say, Hey Jeff. Hey Jeff.
Jenn Herman: He was going to do that for them.
Mike Allton: Left it up there. Amanda Robinson is coming in. Looks like, Ooh. She may be about right at. Join us. Hey Amanda.
Jenn Herman: Hey, how are you Yay. Yay for time. It’s in a car in a two. Yes, it is a Tuque. I don’t, I don’t get the two thing, but I’ll just, is it a Canadian thing Is that, yeah. Canadians call it it to Americans. Call it a beanie. So when I move that, we call it a hell yes. I was like, I called it a tube and everyone’s like, what the heck is it to look like It was this whole thing. And I’m like, what’s a beanie like It’s, yeah, it’s this whole thing and it goes back forth. It’s a thing. Yes. And clearly the TUK is winning because it gets the most votes, so just say absolutely. But yes, this is, this is definitely the epitome of a live streamer lifestyle and digital nomad lifestyle. I needed a quiet place to stream from. So right now I am connected to my wireless hotspot on my cell phone.
Jenn Herman: I have a giant diva ring light set up behind the steering wheel. I have an HD Webcam rigged on a mini tripod resting on the steering wheel and my laptop on my lap. Well drink and Tim Horton’s coffee. This is like, can you flag somebody down to take a photo of this rig because he could see how this is all set up. Like I’m not even joking. She’s driving at the same time, which is amazing. I’m not driving, but I will, I’ll take a photo of this right here and see if I, the cops going to come by and go, ma’am, I don’t know what you’re doing in that car. Right. Every time I’ve ever read about how to flip something,
Mike Allton: this is it. This is exactly what they say to do or that that’s, that’s exactly how you’re supposed to set it up. That’s, that’s what all the documentation says. Yeah.
Jenn Herman: Officer, can you hold this camera for me But I do want to point out just for the sake of, we haven’t even announced what topic we’re doing tonight on tonight’s show. So, hey everybody welcome. Uh, but I do want to point out that Amanda can pull this off in a car. This gives every one of you will legitimately no excuse not to be able to live stream cause she has a diva light and everything set up in her car. People, oh I forgot to mention that. I forgot to mention the battery. I also have set up, so I’ve got my little way. Rechargeable giant battery trouble pack. So I’ve got the diva light plugged into that and the laptop plugged into that and the cell phone plugged into that so that the cell phone and can power the Wifi. I can power all of this fun jazz because why not Right Why not All right. So Mike, tell everybody why we’re here. What’s going on today
Mike Allton: You want, you want me to tell them I do. I would be happy to tell them in song form.
Jenn Herman: Of course. Please.
Jenn Herman: You offered. You got to do it now. I don’t know. I don’t know what I got into with this.
Mike Allton: Voke. You signed the waiver predictions. Here they come. We’re going to tell you what’s coming next year on social media. Hey,
Jenn Herman: great. That was amazing. I was going to have so many good bloopers from this show already. It’s going to be amazing for you.
Mike Allton: I never do it. When he was on my show a long time ago, he would never do that. I’ve had a lot of coffee and that’s what it takes.
Jenn Herman: It’s also because Stephanie, Amanda and I have fully corrupted him at this point and he’s lost what little sanity he still had. I completely ruined it.
Mike Allton: We’ve, we’ve had a lot of influence on Mike and Mike. We trust, but we’re also really sorry. Yeah. Yeah, so folks, predictions are what we’re talking about. We’re trying to figure out what’s coming next. What’s going to change with Facebook tomorrow What new Instagram algorithm is going to crop up on Monday that’s going to totally hose everything that you’re doing on that particular social network. Gen laughs because it’s true. What’s, you’re coming with youtube, what’s coming with content, what’s coming with Pinterest, Twitter, whatever the case might be. Those are the topics that we’re going to dig into the day to try to help you prepare yourselves for next year. Why, why should anybody care Anyone have a, an opinion on that Why should we care about what’s coming
Speaker 4: Okay.
Jenn Herman: I mean, I think it’s one of those things that the reality is, you know, actually it’s funny, my parents are visiting right now, um, and my dad even asked me today at lunch and he was like, so what do you see happening with this whole social media stuff isn’t going away Is it going to be replaced with something else And this is from a non super techie person. You know, I’m, I get the phone calls that, you know, Saturday afternoon or I get the emails saying, Jen, my computer won’t turn out. And what do I do So, you know, he, and he’s asking me what’s happening with social media What’s going to change Is it going to be replaced And we’ve invested, I mean the four of us, you know, we’ve invested our careers into this industry, into this field, but as marketers, as business owners, we’re invested in social media.
Jenn Herman: And I think that’s part of, you know, between three 60 in between everything that you know, we all do as social media experts. It’s to make sure people know what’s going on because it does change that fast. And if you’re not evolving with social media, you’re using tactics from to two years ago, three years ago, and those are going to hurt you in the algorithm. Those are going to hurt you with your reach. Those are going to create ads or copy that is not going to convert. And if you’re not following along with these trends and these evolutions of these processes, you’re going to be left behind. So it’s, it’s important to stay up to speed on everything.
Mike Allton: Absolutely. Amanda, you have anything to add to that Or Jeff,
Jenn Herman: I want to get Jeff to go because I think I might rant a little bit. Well, here’s what w w
Mike Allton: when Jen was talking, I was thinking about this, that a social media has gotten a bad rap
Jeff Sieh: in the press for the, probably the last, I don’t know, six months that it’s just kind of negative. You know, there’s these studies coming out saying, you know, how bad it is to be on it and how um, you know, it’s not healthy and you know, and they’re all, all the networks are scrambling trying to make it so it is healthy and every night network except for Pinterest because that is healthy. But um, my thing is is, so you know, we’ll talk about this when we get to the trends. I see a lot of this negative stuff playing into the more community based things that you like, what you guys are doing it three 60 is, you know, not worrying companies and brands not worrying so much about broadcasting stuff out but taking their tribes and making, making it healthy. Then this is the place.
Jeff Sieh: It’s a safe place to go. This is a safe place to ask questions. This is a place where they find community and find value. I think that what’s on the horizon just because it is so negative and there are studies that show it’s not really healthy. And that’s probably Jen while your dad was asking these questions, because most of the press is, you know, you shouldn’t be on it this much. Screen time is killing us sitting. His killings is the new smoking, you know, you can’t be on Facebook and your eyes will melt off. I mean all that stuff, you know I think it’s going to addition to that though. It’s the legal stuff too, right Right, right.
Jenn Herman: Things that happened this year, even with Gdpr, with the Cambridge Analytica, all these things are peons. Everyone came out and they were like, Facebook stealing all my data and I don’t want to have anyone have my access to anything. And to that same point where it’s been a lot of negativity about every platform, I mean I think Facebook probably took the brunt of it, but I think that goes across the board too.
Jeff Sieh: And with Jay, I told Gdpr thing I wanted to go back to a harbor and started dumping tea in it. When they did that were just so mad. It was like, come on, that’s all we need to deal with. Now throw my laptop.
Jenn Herman: I don’t know. All right. So sort of piggyback on top of that concept. Um, my prediction or, or how I’m seeing just social media in general before I dive into like the nitty gritty is that it is getting harder and harder and harder to run a business without social media. You need to be there, you have to have it and you need to be present. But it’s also getting harder and harder for the average person, the average, even the average computer savvy computer user, it’s getting harder to keep up. So gone are the days, in my opinion, gone are the days of your average social media, your casual social media manager who, who you know is saddled with the task of managing all of your, all of your digital marketing for your small bays, for your small business, um, and, and wears every hat possible is their marketing person is the, you know, wears so many different hats. I think those days are kind of slowly slipping away. And I think that the days of more highly trained, highly specialized digital marketers are a requirement in business. So that’s kind of how I’m seeing it shape up. The
Mike Allton: one, a perspective that I always have when it comes to these kinds of questions, what’s coming next What should we do Uh, because I’ve, I’ve looked at it often from a content perspective, like I do everything else right with Google Algorithms and that sort of thing. But at the same is true with social media. The more we’re able to look ahead at least a little bit and prepare for what might be coming down the road, it makes it a little bit easier for us to deal with those changes when they happen. Right I mean that, that can be said for anything in life, right But when we know that something’s happening with social media, we can prepare for it. Instagram, for instance, has told us that access to personal data via API is just going away in less than two weeks, which means tools that you may have used before to manage or post to your personal profile on Instagram, they just won’t work. But we know that’s coming so we can begin to prepare for that. We can make things, uh, we can change things like a switch to a business profile, right. Or, or change how we’re using Instagram to accommodate that change. So, uh, for me, that’s why it’s really helpful I think to look ahead at least a little bit, at least, you know, in the next couple of months and think what might be happening next, what might changes, what might be changing, what trends might be coming, that sort of thing.
Mike Allton: If you guys have anything else to add to that.
Amanda Robinson: Oh, Jen, Jen, Jen metered herself. Oh, I knew it myself. Sorry. At least I know that we at least hit the mute button worked. Um, I was gonna say, I think Mike wrap that one up. Uh, my daughter in the background and so like, good. I’m not talking, I’m trying to eliminate the fact that she’s back here kind of squeaking away and playing with our toys. I probably forgot I had it on mute. Oh my gosh. I’m like the squeaking. I just watched another episode of the haunting of House hill last night. It was all about this squeaking that was happening behind the wall. And I just can’t take care, Mike. We don’t make, we don’t want to know what kind of squeak it was going on behind the wall. This is stick to the program here. This is a great holiday. That’s a great holiday show to watch. By the way, to get in the mood. You’re like bingeing on hallmark Christmas movies and Mike, I know. Watching, watch them more. Yes. Merry Christmas. All right, so real. So we know why this stuff matters. What’s next one
Mike Allton: Let me interject some housekeeping because I forgot to mention number one, Stephanie’s gone. Did anybody notice
Amanda Robinson: she’s not here She’s on vacation this week in Disney world. This is why we’re not talking about it cause we’re all jealous that she’s over there on vacation. No kidding. And here I thought Stephanie was just rocking some wicked facial hair. It’s definitely, no, that’s Jeff. See He’s filling in for Stephanie doing,
Mike Allton: you know, Yeoman’s work. Uh, you know, taking the load to Dame. And for those of you who are watching live, please, please let us know. Say, Hey, uh, I want to encourage you to leave comments and have questions. I’ll be monitoring questions and popping them on the screen and I’ll let the rest of you know, uh, if someone does ask a question and need some clarification on something that we just said. So I apologize. Jen, I interrupted you. What were you saying a moment ago
Amanda Robinson: So I was saying since we talked about, you know, why we need to know about all the trends and everything. Um, we want you to go first about your job while you’re trying to predict, Eunice, I’m totally jumping in on this because I’m like, I thought I didn’t want to go for it. And I’m like, Mike, we’re making my gullet and go first. Okay, then.
Mike Allton: So the one thing that I was thinking about for next year from a social media perspective is video. And we know video has been here, so I’m not gonna predict dove video’s gonna be a massive in 2019. Okay, well that’s, that’s already happened. That’s silly. But what we’re seeing on a lot of the different social networks is that more and more features are becoming common on multiple social networks. Youtube just announced that stories are now coming to youtube, the same kind of content that snapchat
Amanda Robinson: and then came to Instagram to Facebook. Right We’re all really excited about that.
Mike Allton: Being able to use stories everywhere. Live video has been following that same trend. There were other niche, a niche or niche, uh, networks like Blab and so on that could do live video, you know, and then Google plus headline video and now Twitter has live video. Now Facebook and Instagram both have live video. So the one big social network that doesn’t currently support live video is linkedin. And what I find interesting about that is linkedin did start supporting native video in the last year or so. And it’s seeing a lot of success. It has really helped to create a bit of a renaissance when it comes to the use of linkedin. People are now swarming back to linkedin and getting a lot of value out of it. They’re having real conversation, getting real engagement in the feed. And when they use video, it’s exponentially more effective. Now you coupled that with the fact that Linkedin is owned by Microsoft as his Skype, which as we can attest, because we’re using Skype right now as part of this, he cam live broadcast Skype’s all about live video. So it actually has surprised me that linkedin hasn’t yet or hasn’t already incorporated live video. But that’s my prediction that by next year, by the end of next year Linkedin we’ll have native vive video. So you will be able to broadcast live to every major social network and by the end of next year there will probably be tools like you can that will support simulcasting to all those networks at the same time.
Amanda Robinson: Yeah, about that. Can I push back a bit little bit about that No, I can’t. I show you’re not allowed to park. I’m not sorry. I, I, I’m not saying they won’t do it. I think linkedin is a bad place for live video. People don’t go there to consume live video. Now, that being said, if they open up like a Skype video
Jeff Sieh: calling inside of groups where communities happen and it’s, I don’t want to, I don’t think people want to see live video in their feed on Linkedin when they’re going there and notifications now if they have it for groups, I think that’s a great way to, maybe it gives, everybody knows linkedin groups are super spammy and everybody kind of quit using them for awhile if they want to pump some life back into them. I would say have them do that where you could have, instead of using the zoom room, you could go in with Skype, have your meetings, talk to your community that you’re trying to build their on linkedin of like minded professionals. I just, it’s a hard time for me to see linkedin going live in the stream. I just don’t know if people will watch that cause to me Linkedin isn’t a destination where you go to consume content. It’s more of a place where you go check a resume, you do a update on, you know what you’re doing for work. You’re posting your blog article for people to read I don’t know. That’s just my initial thought, but uh, about your, your thoughts about tools. I think that’s going to happen for sure. Um,
Jenn Herman: see, and I, I’m, I’m kind of like probably between the two of you in terms of like linkedin with the, with the live video, I see if live video is done in the right way, like a webinar style. So doing something like this on linkedin where it’s very like instructional tutorial educational, I can see that type of live video going really well on linkedin because you’re going, you’re going to get that live interaction, you’re going to get that sort of dialogue back and forth and those kind of those meaningful interactions that, you know, Facebook has moved towards and which means everyone else is going to move towards it. Um, but I see that being a value. The problem is it’s easy to say that something of value but you can’t manage that and monitor that in which case you’re going to have people doing absolute randomness in live videos on linkedin and those are the ones that are going to start filling the feed that nobody wants to see and essentially it could ruin that experience for people where then they just don’t want to watch live video on linkedin because I think to Jeff’s point, most people don’t look for that sort of stuff on linkedin in that way and you know, I’m going to Linkedin to sit and watch a 30 minute video where those sorts of things and most, let’s face it, most live video is going to be at least 1520 minutes in length if not longer.
Jenn Herman: You’re not going to go live for three minutes. That’s something where you shoot a video when you upload it, which is great for Linkedin, but the, you know in term I agree. I think the, the group integration with live video would be good, but I don’t see them knowing what linkedin is. Linkedin does when they release these things five years after everybody else and they kind of try to play catch up, what’s going to put it everywhere because it’s going to be amazing. And it’s like what they don’t like and they don’t really think about that roll out. So I can see them introducing it, putting it available everywhere and it just getting taken advantage of. And then it’s going to be like linkedin groups where now people just avoid it because it’s going to get spam attack to basically it’s going to be people going live from stupid things. No one’s going to want, it’s just I don’t see it being, unless it’s well managed by a few people, I just, I don’t see it being highly valuable, but I see them doing it. I agree. I don’t always see them doing it, that it came out with stories. So can we talk, I mean I’m not even going down that route. I’m done with stores when it comes to Linkedin, I think that I like, I like how we’ve just kind of gone
Jenn Herman: the full circle. So Mike has one opinion. Jeff has the opposite opinion and Jen is kind of bridging the gap in between. But the one thing that I wanted to bring up about linkedin as a social media channel, even though yes, Jen is so right about five years after something happens, they finally catch up. But after we watched them release, uploading, uploaded video, um, that was a big game changer for a lot of people. All of a sudden a certain, I don’t want to call them nobodies, nobody has a nobody. We’re all of a somebody. But on paper, somebody who was just not on the radar all of a sudden started uploading video and has, you know, you could see people’s careers skyrocketing or their social media platforms skyrocketing. There is something a little different about the algorithm on what’s going on on linkedin that is different than what we’re seeing on all of the other social platforms.
Jenn Herman: And it’s, I don’t know if it’s a good thing, I don’t know if it’s a bad thing, but it’s not operating the way that we would typically expect it to operate. And some people are having some major breakthrough success over there. I don’t know if that’s because there’s not as much noise over there where they, you know, in the newsfeed on Facebook you are competing with a flood of lots of ads. You’re competing with the flood of native uploaded video, you’re competing with lots of live video, you’re competing, you’re just competing with a really saturated newsfeed. So people that are embracing video and taking it over to linkedin and starting to play in that space. Linkedin is, um, it, linkedin doesn’t have all of the demographics that we see on Facebook. I’ll just use Facebook as a comparison for now. Linkedin doesn’t have all of those demographics.
Jenn Herman: It has a different mix of demographics. And within that mix, you don’t necessarily have a lot of video content creators are people who are comfortable sitting behind a video, switching it on, creating a piece of polished content and putting it out there. So the people who are doing that, oh my goodness, they are just, they are breaking through all of the noise. They are, they’re able to get so much reach, so many views, so much attention and it’s a whole other ball game happening over there. I know, I don’t know if that type of success is going to be longterm, if it’s going to be lasting, but it is absolutely boosting people’s careers and having a major impact right now and now behind the scenes with linkedin we’re seeing them really put that effort into cleaning up their pages. There was just an announcement, uh, last week or the week before was it that they’re now they’ve, they’ve revamped their page experience cause their business pages before were won’t, won’t walk a little bit sad.
Jenn Herman: So I think, I think that they are doing a lot of structural things in background that might make linkedin a much more viable place for us to start housing content to start showing up in a little bit more present as as marketers and as consumers because I’m kind of on the side of Jeff, you know, I see that the people who are showing up, they’re dealing and consuming content over there. The it’s, they are using it like a social network. Now it is starting to shift, but for other people kind of like me, like Jeff, uh, unless I need something for business, I’m not going over there. I need to change as a marketer, I have to change that habit. I have to change that thinking. Same as how Jeff and I were talking earlier this week that uh, you know, what’s the, what’s the benefit in getting on Pinterest
Jenn Herman: You know, I’ve been focusing mainly on Facebook, um, Twitter kind of Linkedin, um, Instagram definitely. But I’ve neglected Pinterest all the way along. So now I think you’re jumping back on this, this prediction train. I, my, my, my personal focus is shifting into how can I be better, you know, I instruct clients and master one social media channel, then layer on add on the next and then layer on out on the next step. For that. Me Personally, it is time to put my big girl pants on and to start getting out on every single social media channel and to start using every social media channel to its fullest extent and push every single boundary within that. And I think that 2019 is the year that we’re going to see some amazing things. Things happen. The technology is there. You just got to grab it, grab that bull by the horns and run with it.
Amanda Robinson: Yeah. So put your, put your big boy, big girl pants in a mason jar and it’d be perfect on Pinterest. So just saying that’s going to be my first pin by the way. I tell you it to go viral, do this, this would be happening. I love it. I love it. All of the follow up, that pin with a snippet of this video just so I’m not saying go crazy. Yeah. All right, cool. So who’s next Who’s there was, there was a couple of points that, uh, that, that you guys have made that I think segue really well into Stephanie’s prediction. Yes. Even though Stephanie is not here, she has a prediction for us and let’s hope he’s watching. She’s watching. She says hi. She says hello from Orlando, but let’s see if this works. Hopefully this file will run
Stephanie Liu: with my family for vacation. Hey wanted to give you like 2019 live streaming and prediction and I honestly think that live streaming is going to be the new hot trend in the GIG economy. So many people are interested in doing the live streaming, right They’re so terrified at the tag out and that’s where I think it’s an opportunity for those of us that have been lied to for so long to take advantage of our skill sets and start offering as a service where we help people develop their strategy, promotional plans as well as taking care of attack so that small businesses and entrepreneurs can really crush it with live video. All right you guys. I’ll talk to you later. Bye.
Jenn Herman: Wow. I still give you, I give you props over overstepped but that was still, that was impressive. Like swings in here with a three 60 video girl, Stephanie Liu nailed it. Yet again. She did feel like this is setting a really unfair bar of expectation that any of us have to miss a show because now I feel like we have to be able to jump in, in our absence on the show with like something of equivalent level production of like just not fair actually I think, I think that’s the new baseline or are you in your car That’s what you have to do. It’s one or the other car. What’s next Somebody is going to put one up at the next one. So do we want to talk to steps, prediction that a little bit and about you know, offering that it’s a service and and educating others and whatnot in terms of life video.
Jenn Herman: Do you have any thoughts on that Uh, well, I mean I definitely think it’s something that, and I know like Amanda has done some of these kinds of training videos whenever she does a setup. Um, like when we did our girls trip weekend in Arizona, she did a behind the scenes video of all the tech set up. And I think there needs to be a broad understanding of the fact that live video can be a production. And when we did that live video production in Arizona, it was a three camera set up. You know Amanda was managing the camera and using like the Cam integration of going back and forth between cameras and there was a whole plan and strategy behind it and that’s great. And if you have the ability to do that, that’s the direction live video was going to go. It’s gonna go towards production level video, but there’s a fear that comes with that.
Jenn Herman: We do the four of us get on video like multiple times a week. This does not scare us. And yet what Amanda did intimidated the f out of me, I was like, Oh hail to the, no, mama ain’t touching this. It’s like I want to sit here on the couch and let you do everything. And this is, I’m somebody who’s on video all the time. So you are going to see Jen sitting in her car with a diva light and the holes up here in a little travel battery in it. Got It. That’s also not Chen. So it’s okay, I’m just going to do this people, this is all I’m going to do. But it is one of those things that I think while that is the direction, because live video components, you can go live on your camera and look high quality and you can get a single light fixture and, and look like you’re in a, but I think there needs to be a baseline education for people who don’t understand video because it’s a really easy for us to say, Oh yeah, bringing in multiple cameras and do a camera switch and let’s have six cameras running and let’s do it.
Jenn Herman: This whole production. And you have somebody who’s literally never gone live on camera is going to think that they need all of that to go live on camera and that could inhibit them. So I think to Stephanie’s point, that education, either educating people on how to do it or offering it as a service to say, hey, we can help you with this. I’ve done these, you know, multi-camera streams. But the, even when you’re doing that, the challenge with this, and this has come up in Facebook groups, is what do you charge or what are you willing to pay for that sort of service Because this is a new industry, people offering live streaming services. You’re like, okay, well I’m gonna have to come in and do the prep and set up the cameras and then I have to do, you know, is there any post edit involved or, or what’s going on
Jenn Herman: And it’s like, okay, is that a couple hours of your time Is that a $3,000 job or a $300 job And I think we’re going to see this massive difference in what people are offering as a service. So in that sense, I think you have to say kind of buyer beware. Like look at who’s offering the service, really research them, look at alternatives. You know, you’re going to obviously want somebody who is local to you and that could impact, you know, their quality of service in their prices and don’t feel like someone’s offering it means you have to take it. Um, because it is something that I think people could get taken advantage of in these situations because it is such a new industry.
Jeff Sieh: I would also say that there’s, there’s uh, you know, they’re the local, you know, somebody to come in and do it for local, helping you set up the camera, get it straight and help you coaching you through what to say. I think that’s going to be a huge thing. So I totally agree with what Stephanie was saying. I also think there’s stuff like, I run all the social media examiners live shows from here in Texas and they’re in San Diego. I get the guests on, I do all that stuff. So there’s even a, there’s gonna be opportunities for people who produce those live shows. Could even, you know, Polish it up, edit it, give them those little bits of content that they could put out on different places. Social media. So I agree with Jen too that there’s going to be a wide range of services and you always, like she said, look at what they’re putting out there.
Jeff Sieh: Look at their references. If they’ve done Mike, you know, if they say, Oh gee, I’ve done this for Jen Herman, I put all this stuff out for and you know, you can look and see the quality there and the price. I mean, you’re going to get what you want to pay for. I mean what you’re going to pay for it. So there’s going to be those fly by night people just trying to make a quick buck and you know, you’re going to get that unproduced crappy looking video and then you’re going to have people who, who you’re going to have to pay more for it. But there’s going to be, I think there’s going to be opportunities for more and more people to do this kind of Gig thing like Stephanie said. Okay,
Jenn Herman: good. I love what, I love what you’re saying and where you’re going with this. The whole idea of a remote studio, so I can envision a, you know, Stephanie does this. I wish I were, Stephanie was in here right now. She’s amazing with them when it comes to this live video, live video production and offering, uh, helping people up there live streaming game, uh, but offering it a service to educate
Jenn Herman: and coach. But I can see a real good business use case for a remote studio in a sense, a kind of exactly what you do, Jeff, in that, you know, you are the, you are the main master hub. You can coach them and educate them on what technology they need for their budget and for their production level. And you can walk them through what they need to do. You can do some dry run tests with them. Um, you can then also facilitate taking that content afterwards and like you said, giving them their little snippets and delivering that content back to them. Um, and it, and you really, it doesn’t matter where you are in the world with the amount of technology that we have, the amount of screen sharing, everything like that. I mean, if it came down to it, you could even have a business where you just pack all the, all of the actual like technology pieces that they need. Right Uh, you know, just do your, a little shelf shopping and pack up a nice like special box. Ship that off to them. They do their live stream production, pack it all back up and shipped back to you. I mean there’s, there’s just potential, there’s so much potential, um, to what what Stephanie and Jenn are saying is that this is sort of an untapped industry that is going to start back on the prediction train. Think it’s going to start snowballing thanks to the sitting in the cold and the snow in my hat right now.
Jeff Sieh: I think also since we’re talking about live video that the tools or can, can it continue to improve and get better. Now there’s been rumors that Facebook’s going to come out with their own kind of like studio. Will you be able to bring on, you know, lower thirds and all that kind of stuff. You know what But a lot of times it doesn’t work the way you want it. If you tried stuff on Facebook before and you know they’ll t plus they’ll give stuff and then take it away. We used to have the creator app where you could actually do pre roll videos before you went live on your phone and then you know, have one at the end that’s gone. They just, you just said it’s gone and so you don’t have that anymore. And so as the third party tools like wire cast, he can be mix.
Jeff Sieh: All those things go through. They’re going to continue to get better and they’re also going to allow, if somebody would invent where you could pull in comments from every place at the same time and put them on your screen, they would be millionaires. There’s some, there will be some, there’s already some that kind of do this prediction, right They’re people who is coming out with it. Right. So if they could do that and you know, then there’s some that will like kind of do it, but you can’t have periscope or you can’t have youtube. So when those come out where you can, I could go live in and go to multiple places and bring those people’s comments on the screen. That’s going to be huge. And I think that’s going to be better. In fact, this is a little rant I’m going to say is if you’re using some sort of software to go live on Facebook and you’re not bringing people’s comments up on the screen, don’t use that software. I mean does it v mix does it, the reason you’re going live on Facebook is or wherever is to interact with people. That’s what’s cool. That’s what people want to see how we’ve had people at social media examiner when we brought up their comment on stream, do a screenshot, screenshot and share it on Instagram because we answered there. So anyway, little rant there. But I think, I think the tools are going to really go crazy next year. And I think there’s
Jenn Herman: the people who understand that are on the leading edge. We’ll have opportunities to coach, sell, training, do consulting. So you know, produce shows, all that stuff.
Mike Allton: Yeah. And I know you guys can’t see cause you’re coming in through Skype. Oh actually we had been throwing up some comments on the screen and one that I put up earlier that I want to put up again because it speaks to what we were just talking about. A verse from Sudan and Sudan commented while you were talking Amanda, she said his video, the next content shock. So everybody listening. I want to give you guys some context because this is super important. This is why Stephanie’s prediction is so insightful and so true. 10 15 years ago people started to blog and they found that it was super easy to create blogs. They could buy a website, they could get a domain and hosting and wordpress for very, very little investment of money, very, very little investment of time. And they can start to create written content.
Mike Allton: And the more people did that, the more than, and it became flooded with this content. And it’s what Mark Schaefer coined content shock because we got to the point where there was written content everywhere and there were so many people talking about the same things. It was overwhelming as consumers to understand who was sharing the right information, who was sharing the best information and so on. With Stephanie is talking about really speaks to what’s happening now with video. Video is getting into an age of content shock where anybody can create live video and as I was talking about, they can create an on virtually every platform, maybe every platform by the end of next year. Right And because everybody can do it, that means anybody can do it and if anybody can do it, that means most of the content is frankly crap. Most of the video content that is being produced today is not interesting to most people. So having the assistance of a professional producer, that’s going to be the differentiator for any business that wants to really stand out next year and in the next few years when it comes to their video content in this sea of everybody else creating video content. So I think that’s really important to know.
Jenn Herman: I want to just kind of highlight on that because I, I always, I think I used the, the phrase like Smorgasborg of crap. I’m what I’m, what I’m onstage talking to. Tell us how you really feel it’s done. Yeah. Tell it to me straight people. Um, but I always say we as marketers have created this, you know, Cesspool, however you want to refer to it, whether it’s Facebook, whether it’s Twitter, whether it’s Instagram, whether you’re talking ads, you know, whether you’re talking organic content while you’re talking blogs, like written form, whether you’re talking videos, because we as marketers tend to be the ones that go out and just infiltrate the market with all of this stuff because okay, videos, the thing to do, let’s just do all video and it’s, it’s useless or it’s, it’s low quality or people are rambling and there’s no value add. Or they’re creating five videos when they could have done it in two. And it’s this oversaturation
Jeff Sieh: of content. And to Mike’s Point, if you’re working with a professional who comes in and says, here’s the things you know to focus on and here’s how to look at strategically, and here’s how to look at a calendar and say, here’s how much content you actually need. Whether that’s more or less than what they think they need. And to help them through that process. I think that is key to overcoming those challenges that we’re so accustomed seeing. What this infiltration of content. Here’s what one of the things. So I think we hit content shock on video like six months or a year ago on Facebook. So I’m talking specifically Facebook. Um, I think that businesses who can really do edutainment a really well, we’ll still succeed on, on Facebook. They could still get traction there, but I see for the most average, like small business, like our clients, the people we were talking to, that will be where they can go live inside of their communities where they can have a flower shop and then they don’t, it doesn’t matter if they have there, they’re smart camera and they’re answering questions like what I have, I have, uh, a party for my daughter.
Jeff Sieh: What do I do How do I take these flowers and do what And you could sit there and answer those questions. I think that’s huge. And, but I, I really think that everyone’s saying, go live on Facebook. You’ll get all this reach and everybody, we’ll see you in a bio. All your products. I just, unless you’re really funny or have a really tight produced show, I just don’t see that, you know, really going that much anymore.
Jenn Herman: I was going, I’m going to kind of, I’m going to disagree with you a little bit, but go ahead. I agree with you. Ouch. Well then he is the guest, right You don’t have to have him back. I can say whatever I want, but I agree with you from a quality standpoint, but from an algorithm standpoint with clients that I’ve worked with, um, when I actually look at the numbers, look at the algorithm, look at the numbers, look at the reach, look at what they’re actually doing it. They do not have live video as part of their strategy that you’re absolutely getting crushed by their competition. Right now they are not breaking through. They are getting left behind in the dust. So I do agree with you that you know the entertainment factor and people who are doing a little more of a well produced show or able to kind of elevate that status a little bit further beyond like the Selfie Cam. Um, you know, low production I think are going to perform better, but the ones that are not doing live video or incorporating live video into their strategy right now are getting left quickly behind. So I will push back and knock your head off.
Jeff Sieh: Okay. I would say this is prediction I’m talking about later on as the algorithm changes. I don’t think Facebook you continue to do their, their stats are so not right and if you don’t know how to dig into live video stats, I mean you have one stat and the talk, you retention and we all, there’s this whole, you know, lately some talk about this in the social media marketing thing and how retention jumps off on Facebook. Every video that I know of has always has horrible retention stats on video. Now live video you when you’re answering questions and talking to people, that keeps up there. But that stats hard to find, it’s hard to, to look into see and most people see that plumbing it off and, and so Facebook really isn’t very honest with their, I mean three seconds counts as a view. That’s somebody’s scrolling through your feed really.
Jeff Sieh: I mean, so I think they’ve got to clean that up there in a lot of trouble anyway. So they’re, they’re going to have to do some of the, the um, fair reporting I guess. But I think that so, so that’s gonna kind of go downhill. But I agreed that you don’t, that if you don’t do live video, you’re strategy is suffering. But some people will never do live video. I have clients who will never get on camera ever. And just because they can’t stand it. And so how do you work with them You’re like, we talked about what Stephanie was saying, you know, bring on somebody who can do that. Maybe train a staff member who would be a great voice of your company. Pay Somebody to train them to do that. So I just think Facebook’s algorithm on video is going to change. They’re real, you know how it is, Amanda, you know, somebody sneezes over Facebook and they changed something and then we’re like all scrambling to catch up. So I, I’d predicted the Algorithm’s going to do some wacky stuff. Who knows what Facebook watch is going to, what’s going to happen there. Um, but I think using live video as an engagement tool and not using it as, you know, as some were throwing video up just to throw a video up. Yeah, that’s what’s key is if they never breath answered questions live, I just really don’t see there’s any value to going live. So as I go through puberty, sorry,
Jenn Herman: and again, I do personally, I agree with what you’re saying professionally. I’m seeing different things with the numbers. Even if they’re putting up a crappy live video, even if they are too afraid to interact with people and they do a bad job and they end up going live sideways because they change their orientation halfway through, right That it’s working
Jeff Sieh: blue, it’s boosting their reach and I think it’s still, but don’t. But do you, do you don’t you think they’ll change that in the future as more and more video comes out That’s what my big point is. Is that right
Jenn Herman: They can’t, it’s still easy for people to who are doing it to get results. Right. Which, because they, because it is still like they get preferential treatment with the algorithm or placements and whatnot in the feed. So if, if they are doing crappy video, they’re still going to get some sort of augmented reach and exposure from it. But they’re not going to get long term results from that because they may get it for a couple of videos. But if it’s always crappy content, people aren’t gonna Watch it the next time they see it in their feet. So yeah. Sorry. So I am, I am coming, coming around and coming onto the same page as Jeff then that. Yes. Right now in it’s current state, you need to have live video even if it’s crappy. Um, but I do agree that the algorithm in the future, the prediction is that yes, it will probably get smarter and just by virtue and you pressing the damn button and going live probably won’t get you the same rate and the same um, the same results that you’re experiencing now. It’s probably going to be shifting more into those actual engagement metrics and metrics. Like for example, I’m watching my phone over here to see how many people we have library now. We’ve got a decent number of live viewers right now. Um, and that’s I think those types of metrics, the number of live viewers, the number of conversational comments back and forth. I think those are going to start to become more heavy weighted in how well that video is going to perform, how well those live live pieces of content are going to perform long term.
Jeff Sieh: Right. Real quick. And that’s what I was pulling up with. Go ahead. Sorry.
Mike Allton: I said real quick, I want to bring in a comment from Kelly Noble. She says, I don’t agree. My video converts and it’s not just about reach, it’s about results. Was it I think is very interesting. Obviously that’s going to vary depending on your business and the kind of video that you’re creating. A, but if you have an opportunity to reach individuals that will convert, then it’s not necessarily a numbers game for you, right It’s necessarily about reaching thousands. If you only need a couple of people to convert, a lot of it’s just gonna depend on the business. Service oriented businesses are going to have to find this to be a lot easier, for instance, uh, than someone who is selling a $5 widget, so, right, right.
Jeff Sieh: And, um, and I want it, I want to, the reason I was disagreeing with Amanda, which we disagree on a lot of stuff, I think, no, I’m just kidding. Uh, is because, um, I just, what Mike was saying at the beginning of the show is trying to get people to think about trends. And so my thing was be like, okay, if you’re doing just kind of throwing up live video, what’s the next thing What do you need to improve So you can ride that wave and continue to get reached. Like Kelly was saying and I respect Kelly has some great videos. She does some great stuff. I’ve seen it, um, how you can continue to ride that. And I think all of us would agree that continuing to do the exact same thing you’re doing in 2018 in 2019 is not gonna work. You’ve always gotta be pushing the envelope. We’re always trying to get our clients to do better, try new things. Um, kind of ride the wave. And I, I just think we can’t, we can’t stop doing that.
Jenn Herman: That’s a really good point. I agree. I agree wholeheartedly with that. With what you’re saying, Jeff. And I also agree with what Kelly, the point that Kelly was making where you know, it’s not necessarily about the reach and the volumes of breach. Uh, it’s about reaching the right people and getting those right people on your live streams. But I also think to your point, the point that Jeff’s making is that even to reach those few people who are the right people, who are the purchasers who are going to help you perpetuate your momentum in business, it’s going to get harder and harder to get your content into the newsfeed if you’re not shifting and adapting to the needs of the algorithm. And unfortunately, we did. We do, whether it’s Facebook, whether it’s Twitter or any social channel, we unfortunately are praying to the algorithm gods. That’s all it is. Like what, what can we sacrifice this time that you’re going to love Right. All right, so we need to move on because we’re already at 45 minutes and we’ve only covered two topics of their, technically we want to cover five, so we’re probably going to have to skip a few people. Um, okay.
Jeff Sieh: The most important ones done,
Jenn Herman: right Everyone’s good and good. Stephanie, who’s not here and we got Mike, we’re done. Shows over by guys. All right, so why don’t we throw it over to Jeff since he’s the, the guest of honor. Um, if there’s no other, uh, points that we really want to stress, but I would love to hear what Jeff has to say.
Jeff Sieh: On what topic, what is your prediction Oh, prediction. Oh, so just general prediction. I kinda gave him mine already, but uh, for all, I’ll go into Pinterest because that’s kind of my thing that I’m talking about. Pinterest science thinks going to go public next year. They’ve already pretty much said that in their things cut when we were talking about video and I like trans, the transition to that would be that there you’re now allowed to do like video pins on there and I’m just really excited about that because if you’ve seen them in the feed, they really pop out. So, uh, I would say there’s going to be more and more from that kind of stuff. People will start to see some traction using live video over there on Pinterest. Um, and the other thing is back to live video. I still, I love live video.
Jeff Sieh: I think that the more people um, will really who, who dive into their groups and communicate with live video and Luria Petrucci was saying, she did an example of when I saw her speak at uh, uh, not vidcon the another conference she was talking about the difference between going, hey everybody, thanks for joining our live stream. Really appreciate it. And then go, Hey, uh, Jen Herman, thank you so much for being here. That connection that you can do with live video. I just think you can’t say enough about that. And I think the businesses who do that more and more and really get creative on how they can engage their live viewers. There are some, some, some cool things coming out. Uh, Mike, I was watching one of Laurie and Dave do a thing on geeks life where now Facebook lets you give stars, which is kind of monetizing for like gamers and stuff that’s going to be available to other people.
Jeff Sieh: You’re able to get points. Like I, since I watched her show all the time, I get a special badge because I’m there that says I’m like a one of their top viewers. So I think that kind of stuff where you can really engage and they’re going to steal a lot of stuff from twitch. Um, it’s going to be more and more important for live video just, but that engagement in the community. That’s my big one. So live video on Pinterest, that’s, that was the big thing. So we had live video on linkedin live video, I don’t know. But yeah, we’ll see about why video on Pinterest. I mean their video pins that they can have, I’m not sure if they’ll ever do live cause they just don’t know if that would work. But yeah, it’s still video pins are vague. Any other, any comments or feedback on Jeff’s prediction Tell him why he’s wrong, Amanda.
Jenn Herman: Huh Come on Fred. I’m afraid to tell him he’s wrong because you know, we can, that’ll take up the rest of the show.
Jeff Sieh: Geez. If you’ve been talking to my wife, because I mean, it sounds
Jenn Herman: like she’s always right. I mean, yeah, no, I do. I do agree with you. I agree with you. You’re making some good points here. You know, I try, can we get a recording of this Amanda and Jeff agree on guys that’s going to hurt my street, rap, the whole social media industry here out and send that back to Jeff so he can just play it on a loop over and over. Pins where Amanda is saying I agree with Jeff I’ll just start twitching. It’ll be, um, all right, so I have a prediction to dive into that. Hell is freezing over here right now. I had the car running, so warm everything up before, um, before going live so that it’s quiet in here. So I’ve had the, not to say that I’m in hell right now, but it sure is. You know, it’s, it’s not the beach anyway.
Jenn Herman: Okay. So my prediction is you guys know me, you know that I talk like a broken record when it comes to chat bots, messenger, Facebook messenger, chat bots. So my prediction is that we’re going to see more and more marketers shifting into the Messenger Marketing chatbots space. Because it is currently crushing it when it comes, when it comes to results in comparison to other tactics like email marketing. Um, so that’s sort of part one of the prediction. Part two of that prediction is that I think that we’re going to start seeing a major crackdown in what you can and can’t do with those, with those chatbots. Because again, as it starts to get the market gets a little more saturated with novice marketers who don’t know what they’re doing, hitting, hitting buttons and making things happen and thinking that they’re growing their business. Meanwhile, they’re just spanning the heck out of people and driving people off of the Messenger Platform.
Jenn Herman: Facebook doesn’t want us to have that happen. Consumers don’t want to have that happen. Uh, so I think it’s this, this little fine little dance and balance going on right now between Chat Bot builders and the platforms themselves trying to balance and make everybody happy. You know, these guys want to make money. These guys want to enjoy their user experience. How do we meet in the middle So I think we’re gonna see a lot more regulations getting a crack down. Like for example with Gdpr, Gdpr isn’t exactly very well melded into chat bot use. Like there’s a lot of, you can break rules like there are roles that exist that are kind of like a, you’re supposed to be doing things a certain way, but the technology itself lets you override that. You can still hit a button and broadcast out a message to people you’re not supposed to.
Jenn Herman: You can still do things 24 hours after last cutoff of being able to communicate with people you know on paper and you can break that rule. The technology is allowing you to break the rule and it’s too hard to police it right now. So I think systemically we’re going to see a huge crackdown coming down on how you can use messenger, marketing chat bots, but I think the people who are going to be successful in the long run or the people who are the early adopters who are jumping on board with the technology right now using this, what I’ve been referencing as the wild wild west of Chat Bot building, getting in on it, starting to actually use the technology, learn how it works, learn the ins and outs, learn how you can apply it to your particular business and to your um, your audience base.
Jenn Herman: And then once the rule start cracking down, you’ve already got so much experience under your belt, you’ve got so much experience behind you that you can, you can really leverage it and stand out above the crowd. So that’s sort of my prediction on how it’s shifting. I think that we’re going to see way more marketers way more businesses embracing Facebook messenger, marketing chatbots because it’s converting better and performing way better than older forms of communication, like email marketing. But I also think it’s going to get highly regulated. And the people who are going to stand out are the early adopters who are using that technology right now.
Jenn Herman: Okay. So I want to chime in on the regulation because I agree with you 100% on the regulation getting more strict and California enacted the law like in November, whatever it was, um, or going into this November session where now you have to disclose that it’s a Bot. You can’t let people think that it’s an actual person. Um, because some people were using, and this isn’t just for chatbots, this is even for things like when we get a little spam calls now and they try to make it sound like it’s a human being that’s actually talking to you, but it’s still actually a recording. And so California enacted this law that said if they’re talking to an automated machine, you need to disclose that by saying, hey, this is, see him, you know, our Ai Chat Bot, you know, ask me any question and I’m happy to answer.
Jenn Herman: But you have to disclose that it’s an automated tool. And I think, I mean when California in acts, these things, it basically means everyone else now has to follow suit because if there’s any chance that you’re working with somebody in California, you need to have this in place and then that means wherever you’re working, you’re doing these things. So I think that regulation will get more widespread. Um, and I do, I agree with what you said. I think we’ll see more of it and I definitely see that regulation becoming stricter and in some ways more limiting. But hopefully that eliminates that marketers ruin everything clause that we tend to do to everything. Hopefully those regulations are there. It won’t get taken advantage of in the same way as a lot of other new
Mike Allton: tools. Okay. All right. The question for you, because as you said, gen marketers ruin everything. To your point, consider that more and more and more and more marketers next year are going to use chat bots. How do consumers feel about that and is there a risk that more and more consumers will just turn it all off and say, I’m not going to accept chat messages. I’m not going to respond to them. I’m going to mute those pages. I don’t want to be invaded and message to that way.
Jenn Herman: I think, uh, if you have a bad experience as your, so it’s first impressions, your first impression is a bad experience, then you’re going to be one of those people that’s the death there. You know, I don’t like messenger chat bots, but if you’re one of those people who has had a great experience and it solves a problem and you can just good using the chat Bot, access, access, whatever give away is happening or access the information you need or get the Faq, do a transaction purchase without having to deal with a person, do it natively in the platform where you like to operate. Um, I think it’s going to be, it’s going to be a game changer for people being able to access the solutions that they’re looking for when they’re done. Right. So I think it’s going to have a lot to do with the influence of that first impression.
Jenn Herman: If they got in with the, you know, I, I’ve had people talk to me about, um, bots where they, you know, signed up for a discount code on like a cute little summer dress and then every day they’re getting spammed with another, you know, what about this dress, what about the scarf What about these shoes What about this glove And they can’t turn it off. Or they’re, you know, they’re, they’re trying to hit stop or unsubscribe. They don’t know how to turn it off and they’re overwhelmed and they’re pissed off. And so that’s a reality. That is what is happening right now. But I think on the flip side, the more that this is getting adopted by marketers and putting some more mainstream marketing, and you know, not all marketers are terrible. Some of us are pretty freaking clever and awesome and fun and really produce some really neat things that produce results like Kelly Noble Mirabella in her chat by games and the information she delivers through her chat Bot. Like there’s some, an Andrew and Pete. Oh my God, I love their content. I love what they’re doing with chat bots so that, you know, there are people over there, they’re doing a fantastic job. And if that is your first impression, I think that if you have a good first impression and then you subsequently ended up interacting with a bad bot, bad habits don’t do bad bots. Um, I still think you’re not gonna give up on it. I think you’re going to keep,
Jenn Herman: and I think it’s also one of those things that it’s a convenience factor and some people are more accepting, um, when it’s a convenience thing. So it’s the same thing, right Like I don’t care if Facebook knows all my information because I want good targeted at those people who go in and turn off all of the information that Facebook has on them. Now they start getting stupid ads and then they complain that they’re getting stupidly targeted ads. I’m like, well, you cleared your cache of information for Facebook. So of course they can’t serve you good ads. So when it comes to chat bots, if they are serving a convenience that is a value, people will appreciate them. For example, if I run a business from eight to five Pacific Time and you’re based in the UK and you want to ask me a question at midnight my time, my Chat Bot can answer that question.
Jenn Herman: You get an immediate response. You’re happier consumer because now you can complete that transaction or get the information you need to move forward with your project or whatever it is and not have to wait eight more hours for me to wake up just to even, you know, okay, am I going to even assume that I’m going to respond right away at eight o’clock and so instead of waiting these, you know, delays of responses, if you’re getting that immediate conversion on asking that question or getting that piece of information from a chat Bot, that’s huge value. That’s a convenience factor. In which case, if that’s valuable enough to you, you’re willing to kind of ignore the fact that once in a while you deal with a bad bot or once in a while you get maybe a spam or something like that. There’s gonna be people who are like, nope, I don’t want to spend, I don’t want the bad experiences and they’re not going to go, we’ll be willing to accept those and they’re going to give up that convenience factor. As a result,
Jenn Herman: when we talk about convenience with Jen, giving that example of somebody being able to kind of self serve the information they need to move that forward into the next step to keep just keep the process moving. It’s great. So, but I interacted with a bad, but recently I had a problem with paypal, so I ended up going through their customer service, which means picking up an actual phone and that makes me shudder. I’m like another, just chat with them. I don’t want to, I had to pick up a phone and I called, but guess what There are bots, they have a butt and it, it’s all conversational. It’s like, tell me your problem. I’m like, Oh, I’m having trouble connecting an account and, okay, so then, well, what would you like to do Connect an account like, yes. Okay. I’m going to walk you through the instructions on how to connect your Cadillac.
Jenn Herman: I don’t need the how to, I’ve been there. I’ve done that. I’ve run into a security problem. It’s just, but it’s just, it’s a bad experience because if I pick up a phone, I’m trying to talk to a human. If I’m engaging on messenger and a bot is, and I’m going through all the things, you know, a messenger, that’s a whole different experience cause I’m not trying to talk to a person. So from talking to a Bot, that’s fine. I’ll accept, I’m more accepting of, but interactions on a computer, then what I’m trying to talk to somebody and it’s a bot interaction. So this, so I think marrying up the expectations of people’s comfort zone on, on their chosen method of communication. I mean, if somebody emails, if I email somebody, I don’t expect them to pick up the phone and call my number to give me an answer or a response.
Jenn Herman: That also makes me uncomfortable. We all operate differently, right So it’s, it’s just sort of playing in that native space where you’re comfortable. And I think engaging with messenger marketing chatbots is just opening a second or if not a second, it’s just opening another channel where people can interact with you in a native space that they’re comfortable with. So it’s, it’s not the BLN doll, it’s not the right answer. You still have to maintain your phone number is you still have to maintain your email community cation, you’re, you’re, you still have to keep all of those other channels open, but if you’re, if you are ignoring teapots, you’re, you’re like cutting off a very viable, um, communication channel and cutting off an opportunity to do a lot more business than you’ve been doing. If you’re ignoring that altogether.
Jenn Herman: Before we do anything else, I want to make sure, Jen, you have a chance to share what your prediction for the, I don’t matter. It’s fine.
Jenn Herman: Yeah. So the, and this is actually a prediction I had in 2018 and we did see it happen and I only can see it getting even more true in 2019 so my prediction is these inap integrations. And by that I mean doing more external things within social media. So being able to book your hair appointment within Facebook, um, or doing these types of things where, because Facebook doesn’t want you to leave Facebook, linkedin doesn’t want you to leave Linkedin, they want to keep you on their platform. And the way to do that is to bring in these integration. So for example, Instagram did that big this year with their call to action buttons that they added to the business profile. So now they integrate with, you know, grub hub and Rezi and event Brite. So you can say, hey, buy tickets, click on the get tickets button on my profile.
Jenn Herman: So you’re literally making conversions right from with an Instagram. By them clicking on that button, it opens to event Brite tickets are purchased and done and the sale has been made right from originating an Instagram. They don’t have to leave the APP, go to a separate web browser or try to remember to do it. And that is allowing better conversions. It’s getting people to stay on the apps more because you can do more on the individual apps. So we saw a lot Facebook I think is spearheading this. I mean I know they’re spearheading it compared to any other platform because they own Instagram. We’re seeing it on Instagram as well. And I really think Facebook is going to push the boundaries on this in the coming years. And it’s going to be one of those things where Facebook is going to be your go to for everything where you will log into Facebook and yeah, you will be able to book a reservation, you know, with whether it’s a hair appointment or at a restaurant.
Jenn Herman: Um, you’ll be able to, you know, checking to see that your dry cleaning is up and they’re ready to be picked up or you’ll be getting these sorts of notifications, whether they’re a combination of various tools and third party integrations. It could be chat bot type integrations, but we’re going to see more of that integration and less of this silo effect of here is linkedin and of itself. Here is Twitter in and of itself. We’re going to see those integrations more and more. Like I said, it started this year, I see it being an even bigger deal in 2019.
Mike Allton: That’s awesome. And it really ties in well with a lot of the themes that we really been hitting on today, which is that next year everything can and will get better. The platforms will get better and the content that people are posting to the platforms is going to have to get better in order to compete. Anybody, what else have any comments or final thoughts on either dense production or in general
Jenn Herman: Do you remember back in the day when content was king A lot has changed. Blogging Brood over here. Yeah. Call you thoughts in closing ideas on any of this Uh, I was just going to agree with what Amanda said because I, that, you know,
Jeff Sieh: the regulation thing is going to be, um, key. And once again, when Stephanie was talking about, you know, hiring people and like three 60 marketing squad, you know, is that you’re going to have to, if you do not, if you’re not geeking out about chatbots, you’re gonna need to hire somebody to do it because even going to be more, I believe, specialize then live video, you know, it’s going to be more yeah, toy anyway. How’s that for an inch Lug Reagan That was a great end plug in. If people like Kelly and some of the other ones, I mean who know who live and breathe chatbots. I mean we’re gonna it’s gonna be like we can’t do everything. That’s why you guys formed this team is because you each have your special specialties and um, I think that’s going to be more important for people to see. It’s like, okay, who do I go to to write me a bot and how much does it cost and what do I get with it and all that stuff. And so I see that happening a lot more. It’s not going to be like a Gen, I think you said this one size fits all manager who can do everything. I mean there are going to be some general people that can kind of do that stuff, but mostly to really like be successful on those and you’re going to have to hire like an expert on a certain subject.
Jenn Herman: So I think that it was Amanda that said that. So I’m going to give her credit. I don’t want to give her credit. Say Amanda’s right. Right. Cause I, I wanted to say when you say that you did say, I will agree with Amanda. So Mike, we need to isolate that one as well. You make it sound like what we talk all most every other week on a show and we don’t ever disagree. Really. Yeah. I just was, I was giving her a hard time. I just silently disagree with my eyes and like staring you down like, but that was a great segue into saying, you know, you’re going to need to specialize if you can’t specialize. It’s time to start getting that help that you need. And that’s the segue that I can pull into. That’s why the three 60 marketing squad is here for you.
Jenn Herman: And that’s why we exist. And we are definitely helping the w we’re just helping the average marketer. You don’t have to be a complete, you know, Rockstar who’s dedicated into buying every single course on the market. No, for $5 a month, that’s all it is. Five bucks a month. You get into the private Facebook group where we go wide with specialized training from one of us or special guests in the future that we will, we will be bringing in. Um, but we’re bringing you all of the information that you need to stay current and to stay on top of this stuff and to be educated on 360 degrees of your marketing. And you can ask any question that you want within the group and we will do everything we can to get you the answer. If one of us cannot answer it, our networks are so far reaching within this digital marketing space. We know people who do know the answer. So we will be able to help you. So that’s it. I mean to have four experts in your back pocket to be able to go to in a place where you can go for answers and participate in all of these live trainings and just have a really kick ass community for five bucks a month. It’s kind of a no brainer. There is a link in our broadcast here that’ll bring you into our chat
Jenn Herman: and you can self serve the Faq within the Chat Bot and get the information that you need. So I really encourage you to check us out.
Jenn Herman: Yeah Cause I get that. But that was perfect. Awesome. Um, but I do want to point out as well, you know, we’re talking predictions and we’re talking about you know, the evolution of social media and wants to come in 2019 and while yes, there are some things we know are coming because they’ve told us that API is going to change or that features are being tested. And so some things we do know but the reality is nobody knows everything that’s going on in this space until it happens. And that is why we are the three 60 because we come at it from all of these different specialties and backgrounds as Jeff mentioned. But we make sure that if something does change, we’re giving you that educated response as to how that’s going to impact you. Making sure that you’re up to speed on those things so you’re not having to go to Google and research or find out about it three months after the fact. So that is why we have three 60 and like Amanda said, for five bucks a month, you guys like it’s everyone that has joined the group and asked one question of the group has said, wow, I just got like at least one month, if not multiple months of, you know, value from one question they ask in the group. So if you’re not already a member, go to the Chat Bot or three 60 marketing squad.com.
Mike Allton: Absolutely. So with that, I’m going to point out that we will be live right here again in two weeks and Stephanie will still be on vacation. So we will have a new special guest.
Jenn Herman: I need Stephanie schedule. How do I get on this routine Okay.
Mike Allton: Join the three 60 marketing squad. Right Right.
Jenn Herman: She’s figured this out.
Mike Allton: Awesome. So thank you, Jeff, for being here, for being our special guest this week. You’ve been amazing. Thank you, Jen. Amanda, thank you everybody else for tuning in. I hope you’ve enjoyed this broadcast, and if you have more questions, pile of men will answer him, but until next time, have a great week.
Speaker 4: All right, ready