How Do You Grow Your Social Media Presence?

EPISODE 07. AIR DATE: Friday, January 11, 2019

No matter who you are or what network you create a profile on, every one of us starts at the same point.

0 followers.

But unless you’re an established brand or celebrity, growing that audience is hard work! It takes time and patience, creativity and skill, and sometimes an investment of real dollars.

Where do you begin? Let the 360 squad with a combined 400,000 social media fans & followers share their insights and answer your questions.

IN THIS EPISODE YOU WILL LEARN:

▸ Do follower counts really matter?
▸ Where do you begin?
▸ What tools can you use to help?
▸ What are some do’s and don’t’s
▸ Who is CRUSHING IT when it comes to building community?

Continue reading “How Do You Grow Your Social Media Presence?”

Should You Automate Social Media?

EPISODE 06. AIR DATE: Friday, December 28, 2018

Your business is on Facebook, Twitter, Instagram, LinkedIn and Pinterest. The experts say to post anywhere from 3 to 22 times per day to all those networks. Can’t you automate that?

And if we’re tweeting dozens of times a day, how are we supposed to deal with responses? Can’t those be automated too?

What about follower growth? Wouldn’t some automation there be useful?

The truth is, there is a lot of automation that can and should be done when it comes to social media, but it’s hard to know what’s good and what’s bad, what will work and what won’t.

IN THIS EPISODE YOU WILL LEARN:

  • What does Social Media automation entail?
  • What automation is good and what’s bad.
  • What automation tools are “Safe” to use.
  • What automation practices should be avoided at all costs.
  • When to automate social media activity and how to scale.
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How To Succeed At Digital Marketing Without Being Good At Everything

EPISODE 05. AIR DATE: Friday, December 14, 2018

Just a few decades ago, businesses understood everything they needed to know about marketing. Marketing then was really all about advertising: newspapers, radio, TV, phone books and billboards. Budget for one or all and hope they made the phone ring.

Today, things are quite different (not to mention none of us use old fashioned phones or phone books anymore).

The Digital Marketing Landscape is not only complex, it’s ever-changing. You’ve got major social networks (Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest) and minor social networks (SnapChat, Google+, Periscope, and more). You’ve got blog content and videos and podcasts. You’ve got chatbots and social advertising and search engine optimization. And about a billion different tools to sort out.

Where do you start? Is it possible to successfully use digital marketing without having to know it ALL?

That’s what we’re going to find out.

IN THIS EPISODE YOU WILL LEARN:

  • What are the key areas of digital marketing to consider?
  • How do we prioritize?
  • Where do we begin?
  • What are some tips and best practices?
  • What are just a few tools that are essential?
  • Where else can we get help?

And this special episode features a special guest, the amazing and fabulous Rebekah Radice!

Continue reading “How To Succeed At Digital Marketing Without Being Good At Everything”