Tag: Marketing Tools

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How Do You Grow Your Social Media Presence?

EPISODE 07. AIR DATE: Friday, January 11, 2019

No matter who you are or what network you create a profile on, every one of us starts at the same point.

0 followers.

But unless you’re an established brand or celebrity, growing that audience is hard work! It takes time and patience, creativity and skill, and sometimes an investment of real dollars.

Where do you begin? Let the 360 squad with a combined 400,000 social media fans & followers share their insights and answer your questions.

IN THIS EPISODE YOU WILL LEARN:

▸ Do follower counts really matter?
▸ Where do you begin?
▸ What tools can you use to help?
▸ What are some do’s and don’t’s
▸ Who is CRUSHING IT when it comes to building community?

Continue reading “How Do You Grow Your Social Media Presence?”
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Should You Automate Social Media?

EPISODE 06. AIR DATE: Friday, December 28, 2018

Your business is on Facebook, Twitter, Instagram, LinkedIn and Pinterest. The experts say to post anywhere from 3 to 22 times per day to all those networks. Can’t you automate that?

And if we’re tweeting dozens of times a day, how are we supposed to deal with responses? Can’t those be automated too?

What about follower growth? Wouldn’t some automation there be useful?

The truth is, there is a lot of automation that can and should be done when it comes to social media, but it’s hard to know what’s good and what’s bad, what will work and what won’t.

IN THIS EPISODE YOU WILL LEARN:

  • What does Social Media automation entail?
  • What automation is good and what’s bad.
  • What automation tools are “Safe” to use.
  • What automation practices should be avoided at all costs.
  • When to automate social media activity and how to scale.
Continue reading “Should You Automate Social Media?”
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How To Prepare Your Marketing Strategy

EPISODE 3. AIR DATE: Friday, November 16, 2018

Whether you make plans based on calendar year or just want to think ahead, having a proper marketing strategy in place is an essential part of your business success.

Think of it like planning a vacation. You need to decide where you’re going to go and how long you’re going to stay there. You will need to buy plane tickets and make a hotel reservation. And some of you may cover your desk in post it notes with specific things to do.

You create the overall plan and the structure that’s needed for the vacation to be a success, then allow yourself to have a great time while you’re there.

Imagine if, however, instead of booking a hotel room, you simply decided to show up in Aspen one weekend. Would you be able to stay at the hotel you wanted? Probably not. And you’d waste a lot of time trying to find a room while you were supposed to be relaxing.

Social Media Marketing is the same way. Being flexible and timely and posting ‘in the moment’ are all great things. But without a strategy in place, you’ll waste a lot of time trying to figure out what to say, where, when you’re supposed to be executing and driving engagement.

That’s where the 360 Marketing Squad can help! Based on years of experience, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton are going to share with you their best practices and forward-thinking advice.

IN THIS EPISODE YOU WILL LEARN:

  1. Where to start your Marketing Strategy planning
  2. The key elements of a successful Marketing Strategy
  3. Pitfalls to avoid
  4. Great tools or techniques to use
Continue reading “How To Prepare Your Marketing Strategy”