This Week In Marketing, S01 E10

EPISODE 10. AIR DATE: Friday, February 22, 2019

This week, the 360 Marketing Squad is digging into the top stories and developments of the past week in marketing that impact YOU.

They’ll share what’s happened, and then bring it full circle back to why you should care and what, if anything, you should do.

This week features LinkedIn & Amazon go Live, more conversational Instagram & Twitter, and more!

This is your chance to get caught up with the most recent marketing developments, and ask questions of some of the brightest in the industry.

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How To Succeed At Digital Marketing Without Being Good At Everything

EPISODE 05. AIR DATE: Friday, December 14, 2018

Just a few decades ago, businesses understood everything they needed to know about marketing. Marketing then was really all about advertising: newspapers, radio, TV, phone books and billboards. Budget for one or all and hope they made the phone ring.

Today, things are quite different (not to mention none of us use old fashioned phones or phone books anymore).

The Digital Marketing Landscape is not only complex, it’s ever-changing. You’ve got major social networks (Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest) and minor social networks (SnapChat, Google+, Periscope, and more). You’ve got blog content and videos and podcasts. You’ve got chatbots and social advertising and search engine optimization. And about a billion different tools to sort out.

Where do you start? Is it possible to successfully use digital marketing without having to know it ALL?

That’s what we’re going to find out.

IN THIS EPISODE YOU WILL LEARN:

  • What are the key areas of digital marketing to consider?
  • How do we prioritize?
  • Where do we begin?
  • What are some tips and best practices?
  • What are just a few tools that are essential?
  • Where else can we get help?

And this special episode features a special guest, the amazing and fabulous Rebekah Radice!

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The 2019 Marketing Predictions Show

EPISODE 4. AIR DATE: Friday, November 30, 2018

Around this time of year, every year, marketers attempt to channel their inner-Nostradamus and become prestigious prognosticators. They hope to communicate favorable fortunes and share auspicious auguries. These harbingers of…

…Hey, Mike! Get to the point already!

…Sorry Steph. You’re right!

** It’s our 2019 Predictions Show! **

We’re going to share with you everything we think is going to change or improve or blow up in the coming year.

While it’s fun to look deep into the crystal ball of social media marketing, the real point here is to spend some time thinking about what might change over the next 12 months so WE CAN BE READY!

In recent years, marketers have said over and over again that video will be huge. Well guess what? It is! Businesses today that aren’t yet incorporating video into their marketing strategy are behind the curve.

What’s next? What can you be watching out for to get an edge on your competition?

That’s what we’re going to find out.

IN THIS EPISODE YOU WILL LEARN:

  • Why thinking about future marketing developments is so important.
  • What are the key developments each of sees for the coming year.
  • How to arm yourself against potentially disruptive changes.

And this special episode features a special guest, the one-and-only Jeff Sieh of Manly Pinterest Tips!

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