How To Prepare Your Marketing Strategy

EPISODE 3. AIR DATE: Friday, November 16, 2018

Whether you make plans based on calendar year or just want to think ahead, having a proper marketing strategy in place is an essential part of your business success.

Think of it like planning a vacation. You need to decide where you’re going to go and how long you’re going to stay there. You will need to buy plane tickets and make a hotel reservation. And some of you may cover your desk in post it notes with specific things to do.

You create the overall plan and the structure that’s needed for the vacation to be a success, then allow yourself to have a great time while you’re there.

Imagine if, however, instead of booking a hotel room, you simply decided to show up in Aspen one weekend. Would you be able to stay at the hotel you wanted? Probably not. And you’d waste a lot of time trying to find a room while you were supposed to be relaxing.

Social Media Marketing is the same way. Being flexible and timely and posting ‘in the moment’ are all great things. But without a strategy in place, you’ll waste a lot of time trying to figure out what to say, where, when you’re supposed to be executing and driving engagement.

That’s where the 360 Marketing Squad can help! Based on years of experience, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton are going to share with you their best practices and forward-thinking advice.


  1. Where to start your Marketing Strategy planning
  2. The key elements of a successful Marketing Strategy
  3. Pitfalls to avoid
  4. Great tools or techniques to use
Continue reading “How To Prepare Your Marketing Strategy”