EPISODE 05. AIR DATE: Friday, December 14, 2018
Just a few decades ago, businesses understood everything they needed to know about marketing. Marketing then was really all about advertising: newspapers, radio, TV, phone books and billboards. Budget for one or all and hope they made the phone ring.
Today, things are quite different (not to mention none of us use old fashioned phones or phone books anymore).
The Digital Marketing Landscape is not only complex, it’s ever-changing. You’ve got major social networks (Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest) and minor social networks (SnapChat, Google+, Periscope, and more). You’ve got blog content and videos and podcasts. You’ve got chatbots and social advertising and search engine optimization. And about a billion different tools to sort out.
Where do you start? Is it possible to successfully use digital marketing without having to know it ALL?
That’s what we’re going to find out.
IN THIS EPISODE YOU WILL LEARN:
- What are the key areas of digital marketing to consider?
- How do we prioritize?
- Where do we begin?
- What are some tips and best practices?
- What are just a few tools that are essential?
- Where else can we get help?
And this special episode features a special guest, the amazing and fabulous Rebekah Radice!