Four Friends Turned A Private Mastermind Into A Book Deal

Learn how personal and professional bonds of friendship led to an incredibly successful collaboration.

One of the problems facing any entrepreneur with a good idea is the time it takes to plan and execute that idea. Whether it’s a new business or a project, working alone is a sometimes insurmountable challenge.

And that was the exact problem facing Stephanie Liu, Jenn Herman and Mike Allton.

Individually, they’d each dreamed of having their own paid membership group and, individually, they’d never been able to find the time. Then one day it occurred to them that if they worked together, if they collaborated, they’d find success. The three of them brought in a fourth expert, Amanda Robinson, and formed the 360 Marketing Squad.

Leveraging their unique and complimentary marketing prowess, they formed a successful paid membership group and then, within a couple years, leveraged that expertise and authority to sign a book deal with Entrepreneur Press to write Ultimate Guide to Social Media Marketing with Eric Butow.

“While the membership group and book are fantastic, the ultimate benefit to this collaboration – the outcome I’m most proud of and grateful for – is the personal and professional bond that the four of us have formed,” said co-author and co-founder, Mike Allton. “Through our personal mastermind group, we’ve given each other an unparalleled level of support and encouragement that the book itself is a testament to. We hope that business owners and social media managers are helped by all of the strategy and information we poured into that book but, more importantly, use the project to be inspired to connect and collaborate with peers of their own.”

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Stephanie Liu is one of the most sought-after international speakers on live video, known for her dynamic stage presence and cutting-edge Facebook engagement tactics. Amanda Robinson is the founder of The Digital Gal where she is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert. Mike Allton is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse. Eric Butow is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm.

These social media marketing experts team up to take readers through a 360-degree view of social media marketing from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.

For more information, including book orders and author interviews, go to

This Week In Marketing, S01 E10

EPISODE 10. AIR DATE: Friday, February 22, 2019

This week, the 360 Marketing Squad is digging into the top stories and developments of the past week in marketing that impact YOU.

They’ll share what’s happened, and then bring it full circle back to why you should care and what, if anything, you should do.

This week features LinkedIn & Amazon go Live, more conversational Instagram & Twitter, and more!

This is your chance to get caught up with the most recent marketing developments, and ask questions of some of the brightest in the industry.

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This Week In Marketing, S01 E09

EPISODE 09. AIR DATE: Friday, February 08, 2019

This week, the 360 Marketing Squad is digging into the top stories and developments of the past week in marketing that impact YOU. They’ll share what’s happened, and then bring it full circle back to why you should care and what, if anything, you should do.

This week features some pretty brutal steps from Twitter to reduce or remove access by spam-behavior allowing tools, and more!

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How Do You Grow Your Social Media Presence?

EPISODE 07. AIR DATE: Friday, January 11, 2019

No matter who you are or what network you create a profile on, every one of us starts at the same point.


But unless you’re an established brand or celebrity, growing that audience is hard work! It takes time and patience, creativity and skill, and sometimes an investment of real dollars.

Where do you begin? Let the 360 squad with a combined 400,000 social media fans & followers share their insights and answer your questions.


▸ Do follower counts really matter?
▸ Where do you begin?
▸ What tools can you use to help?
▸ What are some do’s and don’t’s
▸ Who is CRUSHING IT when it comes to building community?

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Should You Automate Social Media?

EPISODE 06. AIR DATE: Friday, December 28, 2018

Your business is on Facebook, Twitter, Instagram, LinkedIn and Pinterest. The experts say to post anywhere from 3 to 22 times per day to all those networks. Can’t you automate that?

And if we’re tweeting dozens of times a day, how are we supposed to deal with responses? Can’t those be automated too?

What about follower growth? Wouldn’t some automation there be useful?

The truth is, there is a lot of automation that can and should be done when it comes to social media, but it’s hard to know what’s good and what’s bad, what will work and what won’t.


  • What does Social Media automation entail?
  • What automation is good and what’s bad.
  • What automation tools are “Safe” to use.
  • What automation practices should be avoided at all costs.
  • When to automate social media activity and how to scale.
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How To Succeed At Digital Marketing Without Being Good At Everything

EPISODE 05. AIR DATE: Friday, December 14, 2018

Just a few decades ago, businesses understood everything they needed to know about marketing. Marketing then was really all about advertising: newspapers, radio, TV, phone books and billboards. Budget for one or all and hope they made the phone ring.

Today, things are quite different (not to mention none of us use old fashioned phones or phone books anymore).

The Digital Marketing Landscape is not only complex, it’s ever-changing. You’ve got major social networks (Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest) and minor social networks (SnapChat, Google+, Periscope, and more). You’ve got blog content and videos and podcasts. You’ve got chatbots and social advertising and search engine optimization. And about a billion different tools to sort out.

Where do you start? Is it possible to successfully use digital marketing without having to know it ALL?

That’s what we’re going to find out.


  • What are the key areas of digital marketing to consider?
  • How do we prioritize?
  • Where do we begin?
  • What are some tips and best practices?
  • What are just a few tools that are essential?
  • Where else can we get help?

And this special episode features a special guest, the amazing and fabulous Rebekah Radice!

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The 2019 Marketing Predictions Show

EPISODE 4. AIR DATE: Friday, November 30, 2018

Around this time of year, every year, marketers attempt to channel their inner-Nostradamus and become prestigious prognosticators. They hope to communicate favorable fortunes and share auspicious auguries. These harbingers of…

…Hey, Mike! Get to the point already!

…Sorry Steph. You’re right!

** It’s our 2019 Predictions Show! **

We’re going to share with you everything we think is going to change or improve or blow up in the coming year.

While it’s fun to look deep into the crystal ball of social media marketing, the real point here is to spend some time thinking about what might change over the next 12 months so WE CAN BE READY!

In recent years, marketers have said over and over again that video will be huge. Well guess what? It is! Businesses today that aren’t yet incorporating video into their marketing strategy are behind the curve.

What’s next? What can you be watching out for to get an edge on your competition?

That’s what we’re going to find out.


  • Why thinking about future marketing developments is so important.
  • What are the key developments each of sees for the coming year.
  • How to arm yourself against potentially disruptive changes.

And this special episode features a special guest, the one-and-only Jeff Sieh of Manly Pinterest Tips!

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How To Prepare Your Marketing Strategy

EPISODE 3. AIR DATE: Friday, November 16, 2018

Whether you make plans based on calendar year or just want to think ahead, having a proper marketing strategy in place is an essential part of your business success.

Think of it like planning a vacation. You need to decide where you’re going to go and how long you’re going to stay there. You will need to buy plane tickets and make a hotel reservation. And some of you may cover your desk in post it notes with specific things to do.

You create the overall plan and the structure that’s needed for the vacation to be a success, then allow yourself to have a great time while you’re there.

Imagine if, however, instead of booking a hotel room, you simply decided to show up in Aspen one weekend. Would you be able to stay at the hotel you wanted? Probably not. And you’d waste a lot of time trying to find a room while you were supposed to be relaxing.

Social Media Marketing is the same way. Being flexible and timely and posting ‘in the moment’ are all great things. But without a strategy in place, you’ll waste a lot of time trying to figure out what to say, where, when you’re supposed to be executing and driving engagement.

That’s where the 360 Marketing Squad can help! Based on years of experience, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton are going to share with you their best practices and forward-thinking advice.


  1. Where to start your Marketing Strategy planning
  2. The key elements of a successful Marketing Strategy
  3. Pitfalls to avoid
  4. Great tools or techniques to use
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How to Shake Off the Dark Side of Social Media

EPISODE 2. AIR DATE: Friday, November 2, 2018

Let’s face it, we’ve all experienced some of the worst parts of social media. Trolls and haters who land in our post comments and fill them with unbounded negativity. Creeps and stalkers who sift through our photos and information looking for heaven knows what.

How do you shake all that off and focus on using social media the way you want to?

How do you protect yourself or your family or your business from these online predators?

The 360 Marketing Squad has years of experience dealing with these issues and more. In this episode of 360 Marketing Live, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton are going to share with you their recommendations on how to keep yourself safe and secure, across all your social networks.

▸ How concerned should you be about privacy on social media?
▸ What are some ways you can check or change your privacy settings?
▸ What can you do if you find that someone has invaded your privacy, like creating a duplicate profile?
▸ What about trolls? What can you do about argumentative, negative, harassing people on social media?
▸ Is there any benefit to allowing comments on social media, or even blog posts these days?

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